Reynolds, Janice
A Practical Guide to Crm: Building More Profitable Customer Relationships
- Verlag: Mcgraw-Hill Professional
- Erscheinungsdatum: 2002-01-01
- Bindung: Taschenbuch
- Seitenzahl: 250
- ISBN: 1578201020
- EAN: 9781578201020
- Amazon.de Verkaufsrang: 1.069.084
Bestellen bei Buecher.de! Preis: 26,95 €
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This book shows how CRM (customer relationship management) technology is designed to collect, store, and analyze data about customers, in order to optimize marketing, sales, and customer service - as well as back-office operations and new product development. The author explains how CRM starts out as a means of linking the different customer - facing functions in a company, and how it ends up changing the way the entire company thinks about customers: who they are, what they want and how they can be better served.
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