Petrovic, Otto / Ksela, Michael / Fallenböck, Markus / Kittl, Christian (Hgg.)
Trust in the Network Economy
- Verlag: Springer, Wien
- Erscheinungsdatum: 2003-10
- Format: Gebundene Ausgabe
- Umfang: 403
- ISBN: 3211068538
- EAN: 9783211068533
- Amazon.de Verkaufsrang: 474.337
Bestellen bei Buecher.de! Preis: 123,00 €
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A lack of trust in online-transactions has been described as one of the most important obstacles for the development of e-business. Despite numerous activities in the fields of law and security, users have not yet gained the trust necessary for conducting e-business. This requires a new approach which is able to explain the importance and function of trust in the digital world. This book presents a new model of digital trust that is complemented by articles on law, security, business models and trust building signals. The book is published in a mixed German/English edition and is the first international reader covering trust and e-business from a multi-disciplinary approach.
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