Brown, Stephen
The Marketing Code
- Verlag: Cyan Publishing
- Erscheinungsdatum: 2006-06-01
- Format: Taschenbuch
- Umfang: 400
- ISBN: 1904879888
- EAN: 9781904879886
- Amazon.de Verkaufsrang: 214.389
Bestellen bei Buecher.de! Preis: 11,95 €
Bestellen bei Amazon.de! Neu ab 5,77 €, gebraucht ab 3,00 €.
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Akin to 'The DaVinci Code, ' this gripping thriller morphs the dark intrigue of the Renaissance into today's double-dealing world of commerce to show that in the business world, sometimes you have to kill to make a killing. Revealing the secrets of 21st-century marketing becomes the ultimate quest in this thrilling story. Rejecting marketing's past principles, this book offers new direction and instructs marketers to see beyond the smokescreen of customer-first, customer-focused cliches currently in use and offers guidelines more appropriate for today's fast-moving, high-tech world. Unlike any other marketing book, this entertaining interpretation of ideology is also a credible educational tool.
Brockhaus-1911: Code · Brown [5] · Brown [6] · Brown-Séquard · Brown [2] · Brown · Brown [4] · Brown [3] · Stephen
Eisler-1912: Brown, Peter · Brown, Thomas · Brown, Peter · Stephen, Leslie
Herder-1854: Code · Brown [4] · Brown [3] · Brown [1] · Brown [2]
Meyers-1905: Code · Code Napoléon · Brown [2] · Brown-Sequard · Brown stout · Brown hemp · Brown [1] · Brown Willy · Stephen · Kirkby-Stephen
Pagel-1901: Brown-Séquard, Charles-Éd · Brown-Séquard, Charles-Edouard · Brown, Isaac Baker · Goodfellow, Stephen Jennings
Pierer-1857: Code [2] · Code [1] · Brown · Mount Brown · Brown Sea Island · Brown [1] · Brown [2]
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