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He shows that the weakening of traditional ties of religion, nation, and family has led to greater individuation and greater receptivity toward foreign first names. Gerhards concludes with a discussion of whether the blurring of gender and sex roles is reflected in the decrease of gender-specific names. Written in a lucid, approachable style, The Name Game will be of interest not only to sociologists and cultural studies specialists, but also non-professionals, especially parents who are interested in reflecting on the process of name giving.