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Voloinov's important work, first published in Russian in 1929, had to wait a generation for recognition. This first paperback edition of the English translation will be capital for literary theorists, philosophers, linguists, psychologists, and may others. Voloinvo is out to undo the old disciplinary boundaries between linguistics, rhetoric, and poetics in order to construct a new kind of field: semiotics or textual theory. Matejka and Titunik have provided a new preface to discuss Voloinov in relation to the great resurgence of interest in all the writing of the circle of Mikhail Bakhtin.