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Learning styles are linked to preferences in the ways people perceive and process experience. Bernice McCarthy's unique 4MAT[registered] cycle is a brain-based teaching method that emphasizes diverse learning styles, honors learner individuality, teaches concepts as well as facts, and improves student thinking and performance on traditional as well as high-stakes assessments. With 25+ years of field testing and field use supporting its effectiveness, the 4MAT[registered] method uses a 4-quadrant cycle of learning that begins by engaging learners through direct experience, moving them toward: reflective observation; abstract conceptualizing; active experimentation and problem-solving; and integration of new knowledge and skills.