Zazarine, Paul; Zazarrine, Paul

Glory Days: When Horsepower and Passion Ruled Detroit

Glory Days: When Horsepower and Passion Ruled Detroit
  • Verlag: Bentley Robert Inc
  • Erscheinungsdatum: 1998-10
  • Format: Taschenbuch
  • Umfang: 348
  • ISBN: 0837602084
  • EAN: 9780837602080
  • Amazon.de Verkaufsrang: 1.255.532
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Beschreibung von buecher.de

In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles:
-- Why brand management for cars is not the same as for other 'branded' products
-- How to position a model for the best possible tie-in promotion -- and how not to
-- What it takes to establish and evolve a brand image

Rezensionen von Amazon.de-Kunden
3 von 5 Sternen good nastalgic info and pictures

I am a big pontiac fan, i own a 1966 GTO conv. with a 455, turbo 400, 4.56 gears, runs mid elevens and i drive it on the street. my wife has a 1976 formula 400 also. so i am big on performance and nastalgia also. the book was good dont get me wrong, butnot what i thought it would be! jim wangers is a pontiac and GTO legend to us poncho guys,i thought the entire book would be about pontiacs and their great performance of the sixties, instead i read a lot of negitive things about ponchos.even the pictures like the one of the swiss cheese catalina racing the ford, he said he lost that race, come on jim, your not supposed to say that, let us guys have a little glory please! and telling of losing street races. and half the book was about jim with jobs with chevy,ford and keiser. sorry jim i didnt buy this book to read about 1977 mustang cobra twos or advertising about pacer wagons! give me a break! you really dropped the ball on this one! maybe some day another old pontiac racer will come out with a book and talk about some good times and real performance of pontiacs!!!!!!!!!!!!

4 von 5 Sternen Interesting perspective but not the definitive on super duty

Mr Wanger's book is an interesting historical perspective on the development of the muscle car era at the Pontiac division. It seems to be a very complete history of the development of the GTO with details that can only be known by a industy insider.My only critisim is that that while he alludes to the real bad boy Super Duties in several places he never really spells out what they were "bad to the bone dual quad, 12to1 compression ratio 421's" These were truly Pontiac's finest hour. He also does not do justice to the great Malcom MacKeller whos genious was reponsible for the development of a whole series of camshafts used at Pontiac includ- ing the Super Duties. Wangers remembers lots of racing in the book and the cheating that often took place;he does not recount the night that after bragging that he had the fastest" GTO on Woodward " he ran a race against a 1962 white Catalina with a real 421 Super Duty not a consumer version with three two's. The outcome of that encounter very well could be be deeply reperessed as the Catalina led him by a football field at a 110 mph. This encounter happened in 1967 and it might be called Wolf in Sheep's Clothing or The Night Encouner with Super Duty #3 vin#16373. All in all I would recommend this book to anyone in Pontiac history but its not the last word on on the subject.

5 von 5 Sternen Here are the names of the chapters:

(1) GETTING THE FEVER (2) LEARNING THE ROPES (3) EARLY SUCCESSES...AND FAILURES (4) TEMPORARY INSIDER (5) A PLAYER ON THE "HOT" TEAM (6) THE ROYAL TREATMENT (7) FORGING THE BONDS (8) THE TIGER LEARNS TO ROAR (9) SHIFTING GEARS (10) JUDGE...AND JUDGEMENT (11) DEALING MYSELF OUT (12) NOTHING BUT SIZZLE (13) THE CONSULTANT (14) WHY THE TIGER ROARED (AFTERWORD) PRESERVING THE LEGEND

Glory Days: When Horsepower and Passion Ruled Detroit



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Bookmarks
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